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Research papers

Likeability, liking is not enough

The purpose of this paper is to take stock of a very good friend of Market Researcher: Likeability.We are reviewing why it is our best friend through easiness and reliability, but also where we should be very careful if we do not want to be fooled....

Catalogue: Fragrance 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet
November 14, 2007
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Citation

Fournier and Yvert-Blanchet (2007a, November 14). Likeability, liking is not enough. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/likeability-liking-is-not-enough